Developing a Strong Social Media Strategy for Start-ups

It is impossible to imagine establishing a business without it having a social media presence. Some of the most prominent social media platforms have more than 2 billion active users collectively. This is the primary reason why these platforms have become pivotal in raising brand awareness. For start-ups with a set and limited budget, a social media platform can be very effective.

Here is how you can develop a strong social media strategy and use all social and digital media platforms for the benefit of your company:

Come up with a Solid Plan

Just because social media is accessible to everyone doesn’t mean that whatever is being put out there is going to be well received. More so, a social media strategy and plan requires thorough research and an effective plan that ensures the posts don’t derail.

Divide Your Target Audience into Groups

It is imperative that you understand who you intend to send the message to; whether it is being done overtly or subtly. A detailed research over who you intend to target is the most significant aspect of developing a plan. This can be made easier once you identify what the interests of the cluster you wish to target are; these can include occupations, education, gender, background, hobbies et cetera.

Know What You Are Up Against

Knowing one’s competition is also extremely important to research who else is conducting something similar on their social media profile. It is imperative to identify what both the small and large scaled companies are doing. If your competitors are producing their own content or if they’re publishing already available content. If they are doing the latter then you have your work cut out for you and in order to earn your credibility, original content may be the way to go.

Define Your Milestones

Once the above has been identified, then the plan needs to be extended long term with set milestones you wish to accomplish overtime. Every decision that is being made for your businesses social media presence must be driven by the data and should be bound by time.

Use Platforms Suitable for You

Not every platform is suitable for every business. Therefore, identifying which one works best for the idea that one wishes to project is one of the initial steps. Not every platform serves the same purpose or uses the same policy as the others. This step goes hand in hand with identifying your target audience as well. For example, Facebook is considered applicable for all because of its wide reach. Twitter on the other hand is suitable for businesses that wish to encourage engagement and distribution of content. Similarly, for a B2B business LinkedIn may be the best idea.

Creating Awareness

Social media networks are the best way to create expansive brand awareness not just through viral posts but also by allowing you to assign ambassadors. Social platforms encourage exposure and promote the idea of loyal customers. For this to become a natural response of your customers, it is important that you create a logo that is simple but worth remembering.

Building Content Strategy

Content is always the backbone of every marketing campaign. Content that encourages readers to share it and is both easy to fathom while being informative. This includes more than just articles and blogs and also understanding what the reader is expecting from the content being pushed out. All of this must be paired with a decent strategy that acts as the glue.

Be Open to Feedback

The best way to make the most of your social media presence is to collect instant feedback by monitoring your customers’ discussions. This way, you will be able to find out how your target audience feels about your brand and use these opinions constructively to improve your approach. Most importantly, social media help you provide your customers with the real-time customer service and immediate feedback. Alternatively, you can also monitor users’ opinions on your recently released product, detect any potential customer experience issues and solve them on time.

Unsurprisingly, integrating social media marketing with the digital marketing campaign allows startups to reach broader audiences, promote their brand effectively and deliver personalized and real-time customer experience. As a result, they can generate higher revenue and better conversion rates.

Social Media Mistakes Marketers Often Make

When it comes to establishing new businesses, it is very important to be wary of possible mistakes in all avenues. One such avenue is social media marketing. In order to grow and reach maximum number of people, it is important for businesses to hire professional and trained marketers who hold the potential to develop rich, client centered and evocative approaches to maximize productivity. A flawed strategy can cost one a lot, so here are some social media mistakes marketers should avoid:

  1. Poor Choice of Social Media Platforms

It is very important to identify the social media platform being used before it is used – this enables the marketers to come up with a solid strategy. This identification comes through research and the assurance that the chosen platform adds to the business value. If a social media platform does not promise longevity of profit and increased opportunities, then you may need to think twice.

Facebook usually works in all cases – it allows effective communication and enables marketers to promote their product or services well. Platforms like Twitter allow connection in a very interesting and creative fashion – this biggest plus is the direct interaction with followers. If networking and branding is your desired results, Twitter is the way to go. Other platforms must be look at through a similar lens so you can decide how you can benefit from each in the best possible way. It is always better to use more than one platform, however, the two should be picked out after some strategic thought.

  1. Inconsistent Updates

It is imperative that your social media platforms be updated on a regular basis. Inconsistent updates not only make a bad impression but they also fail to accomplish the desired impact minimizing your reach to the audience. Not only should you stay consistent but also boost strong posts so that you reach a maximum number of people. Consistency tells your users that you are concerned with the frequency with which your business is putting information out there. This does not mean you post one thing or another without an end result in mind. Come up with a solid strategy that keeps reminding your users of your services without becoming spam.

  1. Develop a strong strategy

The newness or oldness of a business does not define the use of social media strategy. Whether you’ve been in the business for a while or are just starting out, it is imperative that you develop a strong strategy. It is this approach that will allow you to establish a certain kind of connection with the audience. If you continue to use social media based on whims, then you may continue struggling to establish any connection with the people on the other end. This can only begin once you’ve identified your target audience. It is imperative that the content being released resonates with the audience, it should also have a touch of personalization while being engaging as well.

  1. Observe and Analyze Page Performance

A website is continuously under observation and that is what allows marketers to ensure it is up to date and its performance is being analyzed. If you wish to be at par with the response of your audience, then you must observe their rate of response and analyze the performance of each post on the page. Analysis is what ensures that you care about your customer and are willing to modify your stance based on the response rate. It allows you to:

  • Calculate achievement levels
  • Identify strengths and laggings

These will allow you to maneuver future posts to the best of your company’s abilities.

  1. Altering Approach

Social media is constantly being evolved. Because of this reason an approach that was very effective yesterday, may not be operative today. You can easily build your own brand and understanding with clients. Several companies build their individual brand and then empower that idea amongst their users. You can do this through modification in the mobile landscape of your application, simplicity and ease with which customers can find their way. It is important to stay on top of trends and analyze what it is that the consumers are most receptive to.

  1. Live chats and streaming

If you’re wondering how you can benefit from live chats and streaming online, then here are a few:

  1. Allows consumers to make quick decisions.
  2. Allows ease in access to products.
  3. Expedites response time to questions put forth by consumers.
  4. Allows personalization in user experience.

Any company or business without their customers is a fundamentally failing one anyways. It is imperative that your marketers are prioritizing the customers and keeping their requirements in mind. Everything a marketer does must have a vision and a strategy. This can only be done through assessment and analysis of what is already done in the past and how it must be amended to continue gaining positive and effective responses from consumers, both old and new.

When to Boost Posts on Social Media – A Guide Startups

If you have a startup or a full-functioning business with a social media profile, then you are probably aware of the “Boost Post” button. The purpose why this button is made available is to help businesses increase their overall reach. However, when it comes to boosting a post, selecting which to boost is a predicament. More so, the amount that should be spent is also a question.

So, if you wish to boost your post on Facebook and Twitter here are answers to some of your questions.

Boosting Facebook Posts

Managing a Facebook page means you’ve often come across the system telling you that a certain post is performing better than the rest. This automatically also states that Facebook is suggesting for you to boost it. Where several people tend to ignore these notifications; they are there for a reason.

The in-built assessment feature of Facebook posts allows it to keep you informed. It keeps track of the quality of the posts and their performance on an average basis. It also often recommends how much you should be spending on boosting the post.

Facebook posting it not limited and allows the leeway to ensure a strong post is being viewed by a wider audience. Here are three ways you can boost a Facebook post:

  1. To Followers: Unfortunately, often the organic reach of certain posts is not as far reached as one would hope. For this very reason, the marketing strategies for all social media platforms keep altering. So, if you wish to boost a post to increase its reach to people who already follow you then the best options are features, updates, or events. These are elements that create hype amongst those who already know what you’re doing.
  2. To friends of followers: If you wish to increase your number of followers then this type of boosting needs to be considered. Pick your best post and boost it so that it appears on a non-follower’s page and is intriguing enough to get them to follow you.
  3. To selective group of people: If your post is getting a lot of shares, boost with a wider audience based on select criteria.

Important Boosting Hacks

It is always a bad idea to boost a post right after you’ve posted it. It is always a smart idea to wait for at least 3 days before pressing that button. Oftentimes, people decide to not boost a post if it did not organically manage to get any notifications. Just because Facebook did not inform of that a certain post is doing well, it does not mean you shouldn’t boost it. Keeping track of the insights can help learn which post is reaching how many people.

It is always a smart idea to boost videos mainly because it is the most engaging kind of content one produces. Text only posts are often limited to a certain type of audience. However, posts that are videoed or have graphics automatically intrigue more people just because they are visual.

However, this does not mean that you don’t put out any text whatsoever. The credibility of a page often relies on the content that is being produced whether you choose to boost it. It is always a smart idea to boost those posts that are original. Where sharing posts by other pages isn’t a bad idea, it does not have the desired impact. It is always smarter and more effective to boost a post that is exclusive to your page.

The goal of boosting a post is to get your brand in front of more eyes; therefore, what you’ve created wholly should meet more eyes.

Budgeting your Boosts

Boosting costs of a post are not as high as one would expect. You can set a daily budget for yourself and ensure you’re meeting that benchmark. Boosting a post is often better than ads because of the time allowed to use the former. Ads limit you to a certain sum monthly limiting your overall budget. So, for startups who do not wish to invest a great deal, boosting a post is a great way to go about marketing your product or service.

Boost with A Resolve

It is important to have a proper marketing strategy regardless of the platform where you choose to market. Knowing when to spend the money and where to spend it, is a big plus especially for startups who already have a limited budget to begin with. It is irrelevant and will be lost in vain if you boost posts without a final resolve in mind. Set an objective or a goal for yourself; it can be as simple as gaining 100 more followers after boosting a post.

There are many ways one can gain traffic in an organic way. However, where investment is needed it should be made but with a clear head and with an objective in mind. If you can witness the strength in one of your social media posts, make the smart call and boost it.