Social Media Mistakes Marketers Often Make

When it comes to establishing new businesses, it is very important to be wary of possible mistakes in all avenues. One such avenue is social media marketing. In order to grow and reach maximum number of people, it is important for businesses to hire professional and trained marketers who hold the potential to develop rich, client centered and evocative approaches to maximize productivity. A flawed strategy can cost one a lot, so here are some social media mistakes marketers should avoid:

  1. Poor Choice of Social Media Platforms

It is very important to identify the social media platform being used before it is used – this enables the marketers to come up with a solid strategy. This identification comes through research and the assurance that the chosen platform adds to the business value. If a social media platform does not promise longevity of profit and increased opportunities, then you may need to think twice.

Facebook usually works in all cases – it allows effective communication and enables marketers to promote their product or services well. Platforms like Twitter allow connection in a very interesting and creative fashion – this biggest plus is the direct interaction with followers. If networking and branding is your desired results, Twitter is the way to go. Other platforms must be look at through a similar lens so you can decide how you can benefit from each in the best possible way. It is always better to use more than one platform, however, the two should be picked out after some strategic thought.

  1. Inconsistent Updates

It is imperative that your social media platforms be updated on a regular basis. Inconsistent updates not only make a bad impression but they also fail to accomplish the desired impact minimizing your reach to the audience. Not only should you stay consistent but also boost strong posts so that you reach a maximum number of people. Consistency tells your users that you are concerned with the frequency with which your business is putting information out there. This does not mean you post one thing or another without an end result in mind. Come up with a solid strategy that keeps reminding your users of your services without becoming spam.

  1. Develop a strong strategy

The newness or oldness of a business does not define the use of social media strategy. Whether you’ve been in the business for a while or are just starting out, it is imperative that you develop a strong strategy. It is this approach that will allow you to establish a certain kind of connection with the audience. If you continue to use social media based on whims, then you may continue struggling to establish any connection with the people on the other end. This can only begin once you’ve identified your target audience. It is imperative that the content being released resonates with the audience, it should also have a touch of personalization while being engaging as well.

  1. Observe and Analyze Page Performance

A website is continuously under observation and that is what allows marketers to ensure it is up to date and its performance is being analyzed. If you wish to be at par with the response of your audience, then you must observe their rate of response and analyze the performance of each post on the page. Analysis is what ensures that you care about your customer and are willing to modify your stance based on the response rate. It allows you to:

  • Calculate achievement levels
  • Identify strengths and laggings

These will allow you to maneuver future posts to the best of your company’s abilities.

  1. Altering Approach

Social media is constantly being evolved. Because of this reason an approach that was very effective yesterday, may not be operative today. You can easily build your own brand and understanding with clients. Several companies build their individual brand and then empower that idea amongst their users. You can do this through modification in the mobile landscape of your application, simplicity and ease with which customers can find their way. It is important to stay on top of trends and analyze what it is that the consumers are most receptive to.

  1. Live chats and streaming

If you’re wondering how you can benefit from live chats and streaming online, then here are a few:

  1. Allows consumers to make quick decisions.
  2. Allows ease in access to products.
  3. Expedites response time to questions put forth by consumers.
  4. Allows personalization in user experience.

Any company or business without their customers is a fundamentally failing one anyways. It is imperative that your marketers are prioritizing the customers and keeping their requirements in mind. Everything a marketer does must have a vision and a strategy. This can only be done through assessment and analysis of what is already done in the past and how it must be amended to continue gaining positive and effective responses from consumers, both old and new.

UX for Online Business – A Short Series

Series 1: 7 UX tips to Convert Visitors to Users

When it comes to making a sale, whether you run a conventional market or an online one; it all boils down to user experience. Without one’s users, their business is as good as dead. Here is an analogy to help you understand online user experience; when people walk into a shoe store, they walk in with certain qualitative expectations.

This is why, if upon arrival they find it difficult to locate what they’re looking for and no one there to assist them, they are most likely going to walk out disappointed and with a promise to never return. This is the kind of impression that has a lasting impact on them. This is exactly how it is for those who run online businesses. An online user’s experience boils down to how they felt when they clicked your link.

Here are 7 highly effective and useful UX tips for all the people who earn or want to earn a livelihood through their online business:

  1. The Landing Page

To boil it down further, this is specific to the upper half of the front page. When a new user comes across a website, it takes them just a few seconds to decide whether or not they will stay on or not. This is the very reason why the above-the-fold space of your home page is imperative.

The incentive behind bringing a new user to this page is to encourage them to want to look around and scroll. The best way to achieve this is to ensure your design is highly interactive. Do not cram a lot of information in the above-the-fold space. This is the make or break space that allows the visitors to decide based on experience if they will become a user or not.

  1. Keep Things Simple and Familiar

It has been recorded by Google AI blog that visitors often take less than 50 milliseconds to decide if they will continue scrolling through a website or not. That is far less than the time one takes to even blink. To ensure these seconds work for your benefit, it is always recommended to keep the design fairly simple and familiar for the visitors to understand and maneuver through.

If a visitor is having a hard time just locating things on their page or getting distracting by all that is happening, they are most likely to not return. Keep is easy for the visitors to move through and click around to explore as much as they can and have an experience that makes them return each time.

  1. Don’t Make Things Too Long

A lot of the times businesses make the ridiculous mistake of turning text as a fluff needed to fill in the gaps. The easiest way to identify whether or not people read big blocks of text is to observe yourself. How often do we read pages upon pages of policies? Almost never.

The 21st century generation is one of bullet points and visuals. You are required to use this to your benefit. Write bullet points that catch the attention of the visitor. This does not mean you stick purely to text or to visuals – the intention is to be able to find the right balance. If you feel there is a lot of text that is important for them to know, break it down and use it in small portions that are easy to read. Embolden the words that you think will catch their attention and force them to read what needs to be read.

  1. To all the copywriters

When it comes to introducing what product it is you are selling, do not dilly dally with your language. Keep your language simple and clear. Confusing your visitors won’t do you any good.

  1. Make Forms Friendlier

When it comes to filling out forms, you have to take into consideration the ease of the user. Do not start your website with the form. It is important that the user develop some sort of amicability with the be website. In that regard, place the link for the form at a point where you believe conversion is possible the most.

  1. Study Conversion Based on Devices

An example to follow to increase conversion rates is the Monetate Ecommerce Quarterly. The main reasons why this happens is because they immediately provide their users with useful details that help the retailers make quick decisions. This is the kind of impact your business you have on the people visiting your website for the first time. It is important for online businesses to know the upgraded rates of conversion based on the device being used. This allows them to be better prepared. People using smartphones is often beneficial for businesses.

To simplify this thought further, one must question what makes consumers to buy something using a smartphone? Because of the ease and convenience, smartphones are preferred over desktops, however for purchases, only desktops are used. Therefore, to increase conversion rates, online businesses must understand the audience’s requirements using smartphones.

  1. Sustaining Conversion

Only if your visitors and users have had a good experience will they click on the call-to-action posts. It is important that the little things be taken into consideration. Thank your users for sticking around, encourage interaction, inform your users by recommending products and also provide incentives like freebies to show appreciation.

And to Wrap it Up!

It never hurts to learn, unlearn and then put to use what has been learnt.

When to Boost Posts on Social Media – A Guide Startups

If you have a startup or a full-functioning business with a social media profile, then you are probably aware of the “Boost Post” button. The purpose why this button is made available is to help businesses increase their overall reach. However, when it comes to boosting a post, selecting which to boost is a predicament. More so, the amount that should be spent is also a question.

So, if you wish to boost your post on Facebook and Twitter here are answers to some of your questions.

Boosting Facebook Posts

Managing a Facebook page means you’ve often come across the system telling you that a certain post is performing better than the rest. This automatically also states that Facebook is suggesting for you to boost it. Where several people tend to ignore these notifications; they are there for a reason.

The in-built assessment feature of Facebook posts allows it to keep you informed. It keeps track of the quality of the posts and their performance on an average basis. It also often recommends how much you should be spending on boosting the post.

Facebook posting it not limited and allows the leeway to ensure a strong post is being viewed by a wider audience. Here are three ways you can boost a Facebook post:

  1. To Followers: Unfortunately, often the organic reach of certain posts is not as far reached as one would hope. For this very reason, the marketing strategies for all social media platforms keep altering. So, if you wish to boost a post to increase its reach to people who already follow you then the best options are features, updates, or events. These are elements that create hype amongst those who already know what you’re doing.
  2. To friends of followers: If you wish to increase your number of followers then this type of boosting needs to be considered. Pick your best post and boost it so that it appears on a non-follower’s page and is intriguing enough to get them to follow you.
  3. To selective group of people: If your post is getting a lot of shares, boost with a wider audience based on select criteria.

Important Boosting Hacks

It is always a bad idea to boost a post right after you’ve posted it. It is always a smart idea to wait for at least 3 days before pressing that button. Oftentimes, people decide to not boost a post if it did not organically manage to get any notifications. Just because Facebook did not inform of that a certain post is doing well, it does not mean you shouldn’t boost it. Keeping track of the insights can help learn which post is reaching how many people.

It is always a smart idea to boost videos mainly because it is the most engaging kind of content one produces. Text only posts are often limited to a certain type of audience. However, posts that are videoed or have graphics automatically intrigue more people just because they are visual.

However, this does not mean that you don’t put out any text whatsoever. The credibility of a page often relies on the content that is being produced whether you choose to boost it. It is always a smart idea to boost those posts that are original. Where sharing posts by other pages isn’t a bad idea, it does not have the desired impact. It is always smarter and more effective to boost a post that is exclusive to your page.

The goal of boosting a post is to get your brand in front of more eyes; therefore, what you’ve created wholly should meet more eyes.

Budgeting your Boosts

Boosting costs of a post are not as high as one would expect. You can set a daily budget for yourself and ensure you’re meeting that benchmark. Boosting a post is often better than ads because of the time allowed to use the former. Ads limit you to a certain sum monthly limiting your overall budget. So, for startups who do not wish to invest a great deal, boosting a post is a great way to go about marketing your product or service.

Boost with A Resolve

It is important to have a proper marketing strategy regardless of the platform where you choose to market. Knowing when to spend the money and where to spend it, is a big plus especially for startups who already have a limited budget to begin with. It is irrelevant and will be lost in vain if you boost posts without a final resolve in mind. Set an objective or a goal for yourself; it can be as simple as gaining 100 more followers after boosting a post.

There are many ways one can gain traffic in an organic way. However, where investment is needed it should be made but with a clear head and with an objective in mind. If you can witness the strength in one of your social media posts, make the smart call and boost it.

The Importance of a Sales Strategy for a Startup

Any business or company that designs a product or service, must at one point sell it. Often when businesses are in their startup phase they focus on not just developing the product but on marketing as well. Lost in the above two steps, they often overlook and fail to provide the required attention to sales. This is something that can be detrimental to the growth of their business.

Therefore, it is important for companies to invest the same amount of effort on developing a strong sales strategy. There is no denying that a well-orchestrated marketing strategy places a business and its services on the roadmap to visibility, a sales plan allows them to make profits out of their product. The gist of a good sales plan must include:

  1. Acquiring new customers.
  2. Retaining previous customers and
  3. Making more sales.

This article answers some of your pressing concerns that must have arisen during the Sun Tzu and Sales Panel discussion arranged by NIC.

Why Must you have a Sales Plan?

A sales plan is more focused on acquiring new customers and therefore must be developed keeping that in mind. This allows you to understand that the targeted individuals do not know about the product and must be informed. To address their concerns from all angles, a thorough strategy must be devised. Here I what this allows you to do.

1. It improves your team’s return on investment

A plan or a strategy ensures you have the big picture in mind. It allows you to focus on obtaining new clients and identify if your current strategy works for you or not. It also allows you streamline areas that are most profitable. You can devise tactics and maximize results while keeping in mind your budgetary limitations.

2. It ensures you Hire People Beneficial to your Business

Startups often overlook the importance of hiring a good sales person. This allows you to have set goals and adhere to methods that are beneficial as well. Doing so allows you to set reasonable expectations and track your own growth over the months.

Developing A Strong Sales Strategy

To develop a strong sales strategy, you must follow the 6 steps provided below:

Priority 1: Make a spreadsheet of your customer journey and see how they behave before and after the sales.

Priority 2: Analyze the journey and come up with smart ways to reduce the cost to ensure increased customer contentment.

Priority 3: Ensure you integrate your sales plan with your marketing plan.

Priority 4: Come up with a key sales strategy and track its growth.

Priority 5: Identify a process of your sales activity and them build resources to maximize profit from it.

Priority 6: Stay patient and don’t expect immediate results. Consistency of investment will be fruitful.

If the right approach to expanding one’s business is adhered from day 1, any idea can go a long way. So, don’t ignore your sales plan and ensure all things are in order before going into business.