Clever UI/UX Design trends for 2019

Websites have always been getting revamped by the makers to ensure they stay up to date and continue meeting the standards of the users. Because of this reason, websites today come nowhere near the websites that existed even a few years ago. Back in the day, when a website was created – the primary incentive was to get as much information on there as possible. The user and their needs were never taken into consideration. However, now; when a website is created the attention span and interest of the user are the driving forces behind content and design.

Website makers and business owners now spend months researching the psyche of the customer before they put out a final product to ensure maximized results. If you have to design a website, then here are some clever design trends for 2019 you should keep in mind to.

Credible Design

A well designed website never grows old. It plays a pivotal role when controlling and modifying the emotions of the user. It can persuade users to respond to the website in a certain way. This means the ease with which users can find their way within the website and how engaging it is in terms of content and display of information.

A good example to look at would be Amazon. Their use of patterns and the display of products on their webpage is what keeps urging and persuading users to click the “purchase” button. They simplify it even more by offering their customers the ability to purchase an item with just a single click. This kind of ease on a website has long lasting impacts on the users and becomes the primary reason why they keep returning to the website.

Recent psychology has proven to be a very useful tool in order to enhance the use of website design. Implementing this as a core of your design can help you validate the use of certain features once they’ve been proven to be popular amongst customers.

It can also help develop new theories and serve as a form of research to make up for deficits.

The Illusion of Control

It is the primary job of a good designer to translate his day to day interactions with people into the design they create and that is accomplished through control. This is how they can ensure a positive response from the people; by observing their response to the environment. A good designer is one that enables a sense of control through the design of their website. As human beings, the innate desire is to feel control in all circumstances. Through this illusion of control, a sense of mobility through motivation can be triggered within the users.

When designers take over the control and drive the user motivation they can gain the kind of responses they are looking for. This targeted motivation forces users to engage with the provided content in front of them.

Conclusion

There are a lot of stats that can help designers and website makers identify where they stand in the eyes of their customers.

However, it is only the use of clever design hacks driven out of human psychology that can truly maximize the results.

UX for Online Business – A Short Series

Series 2: Essential UX Aspects for Ecommerce

There is a reason why people prefer walking into a physical store as opposed to ordering online. Primarily, this is because they enjoy touching the products they intend to purchase and experience them physically before having to decide. Online shopping has this one drawback – the inability for people to experience the product before buying it.

However, with properly implemented UX elements you can easily fill in these gaps and ensure increased purchases. A very basic example to accomplish this is to avoid putting in a lot of information all at once, avoid using complicated language and make things look simple and approachable. Following are a few other elements that must be kept in mind:

Making the First Impression

If a customer is not impressed with your home page and if you’ve struggled to leave a strong first impression, then don’t be surprised if they prefer a different retailer within the first couple of minutes. Not only does it need to be compelling, it must also focus and help the user focus. The easiest way to do this is to provide a captivating story to the customer telling them why you as a retailer are a better option as opposed to several others that exist. This does not mean you complicate it. Keep it simple and focused.

Have a Diverse Collection

It always helps to have a diverse collection. This can be displayed in a grid system with the most popular items appearing first. You can also recommend products that have received better reviews in the past. Don’t force your users to make purchases of items you are unable to sell. Instead, allow easy filtering and comparisons for them so that they are able to choose based on their interest. Using a grid allows more collection items to displayed all at once.

Marketing Scheme

Research and statistics in the past have recorded that almost 70% of the users abandon their cart post an online shopping spree. It is very important to treat the customers differently. It is important to ensure that if someone has added certain items in the cart, they purchase them and do not abandon them. Here are some ways good UX experience can be accomplished:

  • Use a marketing software for emails.
  • Make New offers
  • Use promotions on Social media actively
  • Hold Contests to intrigue users
  • Announce Sales with timers and
  • Offer Free shipping for a certain amount spent on purchase.

Plausibility

An online store can only build its plausibility and credibility as a retailer through demonstration of testimonials. You can have page ratings and reviews and even product reviews so that users can see what people have to say about the brand and the services.

Always Have Customer Service Strips

It is very important to sustain a well-made first impression all the way through to the future. Customers will evidently have questions that cannot and should not be ignored by the retailer. This is why it is imperative that your website offer tabs where they can leave their grievances for you to cater to. This can also be done through live chat boxes or customer service strips at the top or the bottom of the page.

Make Checking Out Simple and Secure

A secure checkout should be a priority for all retailers. Build a sturdy platform and follow it up with speed and security. A single click for checkout works best so this should always be the aim for the retailer.

UX Experience

A decent UX experience is what will guarantee that a user returns to your store. In order to do this, it is essential that the retailer thinks about how their user feels when clicking the cross. Whether you feel that your products lack some sort of a zeal, or even if the business is about bed sheets and herbal teas; photos make all the difference. Get creative to leave the user with a feel.

To Sum it Up!

From the first impression on a visitor to the last on a consistent user, A UX experience for an e-commerce business if very important.

UX for Online Business – A Short Series

Series 1: 7 UX tips to Convert Visitors to Users

When it comes to making a sale, whether you run a conventional market or an online one; it all boils down to user experience. Without one’s users, their business is as good as dead. Here is an analogy to help you understand online user experience; when people walk into a shoe store, they walk in with certain qualitative expectations.

This is why, if upon arrival they find it difficult to locate what they’re looking for and no one there to assist them, they are most likely going to walk out disappointed and with a promise to never return. This is the kind of impression that has a lasting impact on them. This is exactly how it is for those who run online businesses. An online user’s experience boils down to how they felt when they clicked your link.

Here are 7 highly effective and useful UX tips for all the people who earn or want to earn a livelihood through their online business:

  1. The Landing Page

To boil it down further, this is specific to the upper half of the front page. When a new user comes across a website, it takes them just a few seconds to decide whether or not they will stay on or not. This is the very reason why the above-the-fold space of your home page is imperative.

The incentive behind bringing a new user to this page is to encourage them to want to look around and scroll. The best way to achieve this is to ensure your design is highly interactive. Do not cram a lot of information in the above-the-fold space. This is the make or break space that allows the visitors to decide based on experience if they will become a user or not.

  1. Keep Things Simple and Familiar

It has been recorded by Google AI blog that visitors often take less than 50 milliseconds to decide if they will continue scrolling through a website or not. That is far less than the time one takes to even blink. To ensure these seconds work for your benefit, it is always recommended to keep the design fairly simple and familiar for the visitors to understand and maneuver through.

If a visitor is having a hard time just locating things on their page or getting distracting by all that is happening, they are most likely to not return. Keep is easy for the visitors to move through and click around to explore as much as they can and have an experience that makes them return each time.

  1. Don’t Make Things Too Long

A lot of the times businesses make the ridiculous mistake of turning text as a fluff needed to fill in the gaps. The easiest way to identify whether or not people read big blocks of text is to observe yourself. How often do we read pages upon pages of policies? Almost never.

The 21st century generation is one of bullet points and visuals. You are required to use this to your benefit. Write bullet points that catch the attention of the visitor. This does not mean you stick purely to text or to visuals – the intention is to be able to find the right balance. If you feel there is a lot of text that is important for them to know, break it down and use it in small portions that are easy to read. Embolden the words that you think will catch their attention and force them to read what needs to be read.

  1. To all the copywriters

When it comes to introducing what product it is you are selling, do not dilly dally with your language. Keep your language simple and clear. Confusing your visitors won’t do you any good.

  1. Make Forms Friendlier

When it comes to filling out forms, you have to take into consideration the ease of the user. Do not start your website with the form. It is important that the user develop some sort of amicability with the be website. In that regard, place the link for the form at a point where you believe conversion is possible the most.

  1. Study Conversion Based on Devices

An example to follow to increase conversion rates is the Monetate Ecommerce Quarterly. The main reasons why this happens is because they immediately provide their users with useful details that help the retailers make quick decisions. This is the kind of impact your business you have on the people visiting your website for the first time. It is important for online businesses to know the upgraded rates of conversion based on the device being used. This allows them to be better prepared. People using smartphones is often beneficial for businesses.

To simplify this thought further, one must question what makes consumers to buy something using a smartphone? Because of the ease and convenience, smartphones are preferred over desktops, however for purchases, only desktops are used. Therefore, to increase conversion rates, online businesses must understand the audience’s requirements using smartphones.

  1. Sustaining Conversion

Only if your visitors and users have had a good experience will they click on the call-to-action posts. It is important that the little things be taken into consideration. Thank your users for sticking around, encourage interaction, inform your users by recommending products and also provide incentives like freebies to show appreciation.

And to Wrap it Up!

It never hurts to learn, unlearn and then put to use what has been learnt.