Websites have always been getting revamped by the makers to ensure they stay up to date and continue meeting the standards of the users. Because of this reason, websites today come nowhere near the websites that existed even a few years ago. Back in the day, when a website was created – the primary incentive was to get as much information on there as possible. The user and their needs were never taken into consideration. However, now; when a website is created the attention span and interest of the user are the driving forces behind content and design.
Website makers and business owners now spend months researching the psyche of the customer before they put out a final product to ensure maximized results. If you have to design a website, then here are some clever design trends for 2019 you should keep in mind to.
A well designed website never grows old. It plays a pivotal role when controlling and modifying the emotions of the user. It can persuade users to respond to the website in a certain way. This means the ease with which users can find their way within the website and how engaging it is in terms of content and display of information.
A good example to look at would be Amazon. Their use of patterns and the display of products on their webpage is what keeps urging and persuading users to click the “purchase” button. They simplify it even more by offering their customers the ability to purchase an item with just a single click. This kind of ease on a website has long lasting impacts on the users and becomes the primary reason why they keep returning to the website.
Recent psychology has proven to be a very useful tool in order to enhance the use of website design. Implementing this as a core of your design can help you validate the use of certain features once they’ve been proven to be popular amongst customers.
It can also help develop new theories and serve as a form of research to make up for deficits.
The Illusion of Control
It is the primary job of a good designer to translate his day to day interactions with people into the design they create and that is accomplished through control. This is how they can ensure a positive response from the people; by observing their response to the environment. A good designer is one that enables a sense of control through the design of their website. As human beings, the innate desire is to feel control in all circumstances. Through this illusion of control, a sense of mobility through motivation can be triggered within the users.
When designers take over the control and drive the user motivation they can gain the kind of responses they are looking for. This targeted motivation forces users to engage with the provided content in front of them.
There are a lot of stats that can help designers and website makers identify where they stand in the eyes of their customers.