Saima Rana has been a post-secondary Business Management instructor for over 14 years with specialization in the design industry with a focus on entrepreneurship, marketing and merchandising of textiles, jewelry and fashion. She has been engaged with Pakistan Institute of Fashion Design (PIFD) and Beaconhouse National University (BNU) for over a decade and more recently her alma mater Lahore University of Management Sciences (LUMS). Some of her roles being that of an instructor, juror, thesis supervisor and product developer. Her expertise lies in developing her own course outlines and then executing them with case based teaching. Ms. Rana is an ISW (Instructional Skills Workshop) certified instructor and has also worked on a UNESCO/Kfit project on imparting management skills to Creative and Cultural Industries in Pakistan. She has co-authored case studies in her research role at LUMS prior to her active teaching career and has done an MBA from the Lahore University of Management Sciences.