Dr Adnan Zahid is an Assistant Professor at Suleman Dawood School of Business (SDSB), and also an instructor at Rausing Executive Development Center (REDC), LUMS. He has proven expertise in sharpening the marketing skills of executives and helping them identify customer-centric marketing strategies for growth. An entrepreneur himself, Dr Zahid is a founding partner of Johnny & Jugnu, a popular burger joint with three locations across Lahore. Dr Zahid holds a PhD in Marketing from the CASS Business School, City University, UK.