Strategy and Business Modelling
Equips start-ups with techniques to deliver effective, scalable and transferable business models. Training includes localized case study method to deliver hands on practical knowledge. Enables start-ups to analyze, think strategically, and make smart business decisions to achieve long-term objectives.
About the Course
- Business Strategy
- Data Analytics
The focus of this section is to develop an understanding of value creation and value capturing through innovation and competitive advantage in businesses. Start-ups learn strategic management tools through Porter’s Five Forces model in a competitive environment, as well as the basics of positioning.
This segment is an introduction to the concept of data analysis and its role in helping companies understand their customers, evaluating their advertising campaigns, personalising content, and developing content strategies. Start-ups will be introduced to Python and learn how to translate data into insights with an emphasis on visualisations for different audiences, including customers and investors.
What You Will Learn
- How to turn your idea into a business model prototype
- Understand customer centrality in business models and value propositions
- Develop the ability to build and assess data-based models
- Application of data science concepts to solve problems and communicate solutions effectively
Covers the fundamentals of marketing plans, strategic insights, marketing research, marketing pro
Covers key legal requirements relevant to starting, structuring and operating a business.
Designed to take start-ups through the essential knowledge of entrepreneurial finance and develop
Provides practical guidance to start-ups in mastering business communications.