- Techniques of user research and its importance in product design
- Understand design thinking frameworks to develop a viable, desirable and human-centered product
- Understand the value of user experience and user interface in prototyping
- Stakeholder analysis and product testing techniques
Design Thinking
on this page
An immersive experience that offers the necessary tools to ideate, validate and develop innovative customer-centric designs. It equips start-ups with skills that include user research methods, visual and interaction design skills, methods for evaluating designs, and skills for communicating your designs. This course is a balance between lectures, activities, and projects.
User Research
The first segment of the course aims to build an interactive design foundation for start-ups by introducing techniques of user research and early UI design exploration. After fetching data insights through field research, start-ups learn to analyze and deliver it in personas and designs.
Ideation/Prototyping
The objective of this segment is to develop conceptual thinking skills about a start-up's audience, and teach iterative prototyping and testing so start-ups can define and evolve concepts into activations. For start-ups working on products, systems, or services, this section refines ideation to help them find a format that works in creative production practice.
Validation
At this final stage, start-ups learn techniques to validate their product from the user community. They learn the process to reframe the problem in a human-centric way and create a product or service that is intuitive for the end user.
What You Will Learn
What You Will Learn
Other Courses
Covers the fundamentals of marketing plans, strategic insights, marketing research, marketing pro
Covers key legal requirements relevant to starting, structuring and operating a business.
Designed to take start-ups through the essential knowledge of entrepreneurial finance and develop
Equips start-ups with techniques to deliver effective, scalable and transferable business models.
Provides practical guidance to start-ups in mastering business communications.