Developing a Strong Social Media Strategy for Start-ups
It is impossible to imagine establishing a business without it having a social media presence. Some of the most prominent social media platforms have more than 2 billion active users collectively. This is the primary reason why these platforms have become pivotal in raising brand awareness. For start-ups with a set and limited budget, a social media platform can be very effective.
Here is how you can develop a strong social media strategy and use all social and digital media platforms for the benefit of your company:
Come up with a Solid Plan
Just because social media is accessible to everyone doesn’t mean that whatever is being put out there is going to be well received. More so, a social media strategy and plan requires thorough research and an effective plan that ensures the posts don’t derail.
Divide Your Target Audience into Groups
It is imperative that you understand who you intend to send the message to; whether it is being done overtly or subtly. A detailed research over who you intend to target is the most significant aspect of developing a plan. This can be made easier once you identify what the interests of the cluster you wish to target are; these can include occupations, education, gender, background, hobbies et cetera.
Know What You Are Up Against
Knowing one’s competition is also extremely important to research who else is conducting something similar on their social media profile. It is imperative to identify what both the small and large scaled companies are doing. If your competitors are producing their own content or if they’re publishing already available content. If they are doing the latter then you have your work cut out for you and in order to earn your credibility, original content may be the way to go.
Define Your Milestones
Once the above has been identified, then the plan needs to be extended long term with set milestones you wish to accomplish overtime. Every decision that is being made for your businesses social media presence must be driven by the data and should be bound by time.
Use Platforms Suitable for You
Not every platform is suitable for every business. Therefore, identifying which one works best for the idea that one wishes to project is one of the initial steps. Not every platform serves the same purpose or uses the same policy as the others. This step goes hand in hand with identifying your target audience as well. For example, Facebook is considered applicable for all because of its wide reach. Twitter on the other hand is suitable for businesses that wish to encourage engagement and distribution of content. Similarly, for a B2B business LinkedIn may be the best idea.
Social media networks are the best way to create expansive brand awareness not just through viral posts but also by allowing you to assign ambassadors. Social platforms encourage exposure and promote the idea of loyal customers. For this to become a natural response of your customers, it is important that you create a logo that is simple but worth remembering.
Building Content Strategy
Content is always the backbone of every marketing campaign. Content that encourages readers to share it and is both easy to fathom while being informative. This includes more than just articles and blogs and also understanding what the reader is expecting from the content being pushed out. All of this must be paired with a decent strategy that acts as the glue.
Be Open to Feedback
The best way to make the most of your social media presence is to collect instant feedback by monitoring your customers’ discussions. This way, you will be able to find out how your target audience feels about your brand and use these opinions constructively to improve your approach. Most importantly, social media help you provide your customers with the real-time customer service and immediate feedback. Alternatively, you can also monitor users’ opinions on your recently released product, detect any potential customer experience issues and solve them on time.
Unsurprisingly, integrating social media marketing with the digital marketing campaign allows startups to reach broader audiences, promote their brand effectively and deliver personalized and real-time customer experience. As a result, they can generate higher revenue and better conversion rates.